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The Business of Fundraising

    Shelly St John

    CEO

    Shelly has spent 18 years as a successful live on-stage crowdfunder and fundraising auctioneer, building on her early career in marketing at Primary Objective, her own agency. Her expertise is widely recognized, spanning collaborations with corporations, musicians, sports teams, personalities, and top nonprofit organizations.

    “I’m incredibly grateful for the opportunity to help others through live charity crowdfunding and benefit auction galas. Working with generous artists like Mr. Charlie Daniels has been a highlight of my career. He was fantastic—when I asked if I could auction off the belt buckle and hat he was wearing, he didn’t hesitate for a second before saying yes, with the condition, of course, that the buyers had to wait until after the show to pick up their items!”

    Shelly’s career reflects her expertise in planning and executing impactful events. From her early days as a runway model in Minneapolis, Chicago, and LA, she seamlessly transitioned into the hospitality industry, where she excelled in marketing, public relations, catering, and conference services. Her ability to plan special events for groups ranging from 10 to 10,000 guests, coupled with her proficiency in live crowdfunding performances, auctions, and fundraising galas, underscores her exceptional skills and experience.

    The Auction Divas, LLC

    With over 750 events under our belt, we’ve raised more than $137 million for charities across the country. As seasoned auctioneers, emcees, and speakers, we bring a blend of entertainment and inspiration to every event, engaging audiences and driving generous contributions. 

    Our commitment is simple: to maximize funds for nonprofits, schools, and religious organizations, ensuring that their events not only meet but exceeds its goals.

    Live Event Fundraising

    Live, on-stage crowdfunding revolutionizes event fundraising by offering a dynamic alternative to traditional fundraising methods. 

    This innovative approach engages real-time audiences at concerts, festivals, and sporting events, creating a compelling experience that significantly boosts contributions. Our expertise has shown that live, interactive fundraising can often double or even quadruple results.


    According to the Giving USA 2023 report, individual charitable giving has stagnated below 65% of all donations. Our solution addresses this challenge by seamlessly integrating live crowdfunding into music festivals, concert tours, and sporting events, making it easy for everyday people to contribute and make a meaningful impact.

Videos tell the story...

While a website can give you information, videos tell the real story.

Shelly St John

Auctioneer Reel

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Shelly St John

Speaker Reel

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Shelly St John

TEDX Talk

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George Takei

Event Honoree

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Tony Robbins

Event Donor

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Inspiring Event Chemistry



Shelly St John

Inspriing Event Chemistry

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