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The Business of Fundraising

    Shelly St John

    CEO

    Shelly is the powerhouse you need for your next fundraising campaign. With 18 years as a dynamic live on-stage crowdfunder and fundraising auctioneer, she infuses every project with unparalleled expertise and energy. Her journey began with her own marketing agency, Primary Objective, and has since expanded to include collaborations with top corporations, musicians, sports teams, personalities, and leading nonprofit organizations.

    “Because of what I’ve experienced in my life, I’ve learned that everyone, no matter their educational background or socioeconomic status, needs help at some point. Whether it’s a baby needing a heart transplant before the age of one, a scholarship for a reading disability, assistance with rent during a battle with breast cancer, support for an aging parent far away, or saving the adoring eyes of a dog, cat, or horse in danger of euthanasia, we all need help now and then,” says Shelly.

    Shelly’s career is a testament to her commitment to entertaining and helping others. From her early days as a runway model in Minneapolis, Chicago, and LA, she seamlessly transitioned into the hospitality industry, excelling in marketing, public relations, catering, and conference services. Her mastery in live crowdfunding performances, and charity auctioneering, underscore her exceptional skills and experience.

    The Auction Divas, LLC

    With 750+ events and over $137 million raised for charities nationwide, we are experts at turning events into unforgettable fundraising successes. As seasoned auctioneers, live crowdfunders, emcees, and speakers, we bring a unique mix of entertainment, inspiration, and strategy, captivating audiences and driving record-breaking contributions.

    Our mission is simple: to help nonprofits, schools, and religious organizations surpass their fundraising goals. With every event, we deliver high-energy performances and proven expertise to maximize impact that leave your donors inspired.

    Together, we make your fundraising events a standout success!

    Live Event Fundraising

    As a SaaS leader, Live Charity Crowdfunding transforms fundraising by turning high-energy events into powerful platforms for giving. Whether it’s concerts, national sports games, or collegiate events, we inspire large audiences to donate in real time, creating a surge of collective support for meaningful causes.

    This groundbreaking model integrates seamlessly into diverse live events, amplifying audience impact and connecting people with the causes they care about. By engaging real-time audiences, our innovative approach often doubles or even quadruples contributions, making it a dynamic alternative to traditional methods.

    With individual charitable giving stagnating below 65% of all donations (Giving USA 2023), Live Charity Crowdfunding tackles this challenge head-on, empowering everyday people to make a difference. Let’s revolutionize fundraising and redefine what’s possible for charitable giving.

    Live Charity Crowdfunding and Live Event Fundraising are brands and trademarks of The Auction Divas, LLC ®.

Videos tell the story...

While a website can give you information, videos tell the real story.

Shelly St John

Auctioneer Reel

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Shelly St John

Speaker Reel

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Shelly St John

TEDX Talk

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George Takei

Event Honoree

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Tony Robbins

Event Donor

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Inspiring Event Chemistry



Inspiring Event Chemistry

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