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About us . . . 

In recent years our business model as The Auction Divas has expanded from solely conducting live and virtual auctions to performing live, on-stage crowdfunding activities at concerts, sporting events, and association gatherings.

So, to represent our services more accurately and what we offer today, we've added the Live Event Fundraising Brand focused on large event fundraising to The Auction Divas®, LLC Brand.

Music and Sports

Raising money during concerts and sporting events serves as marketing and promotional activities. By highlighting charitable efforts and community engagement, musicians and teams can generate buzz for future tours, albums, games, and special projects.

Motorcycle Charity Rides

In addition to peer-to-peer, and event registrations, Digital Wallet Fundraising can expand an events revenue by engaging more spectators, friends and family to support and give.

Meet our Founder

Shelly St John

Game - Changer | Live Event Fundraising Expert

As Founder of The Auction Divas and Live Event Fundraising, Shelly is a Live, Gala Style Auctioneer, Live, On-Stage Crowdfunder, Keynote Speaker, working to help musicians, bands, sports teams, and nonprofits expand their donor base and build their revenue streams.

Having appeared as a Speaker, Emcee, and Auctioneer on over 750 stages, Shelly is no stranger to the stage.

As an entrepreneur she invested 22 years in her marketing firm, 18 years as a fundraising auctioneer and live crowdfunder, where she’s spent my lifetime learning how to read an audience and to influence the way they react. Today, her focus is to inspire all levels of donors, attendees and large audience ticket holders to make positive decisions and take action to support those in need.

“You were amazing Shelly. In the days leading up to our event, you worked so closely and kindly with all the speakers so that they could get their message out in a clean, professional style. Your personal performance was vulnerable and authentic, yet with an extremely powerful message”

- Andrea Pinto, Organizer, TEDx LagoadasPatas

Stand up and take a bow, Shelly!! What a marvelous job you did at the Colorado Tennis Awards Event a couple of weeks ago! You stepped up on that stage, took control and rocked the house! You were in command, you entertained and bottomline, you raised awareness for the very deserving Colorado Youth Tennis Foundation. It was a very impressive performance and your efforts will surely do lots of good for so many . . .”

- Wayne Bryan, Tennis Coach, Author and Speaker

“Thank you for being our BADASS speaker, auctioneer and entertainer extraordinaire Shelly. You worked with our team for months to help us plan, polish our perfect our event, and you quickly won our praises, our hearts and our admiration when you engaged our community to support us at levels we never anticipated.”

- Madi Weisberg, Skyland Corp

Read More About Shelly Here!

Videos tell the story...

While a website can give you information, videos tell the real story.

Shelly St John

Auctioneer Reel

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Shelly St John

Speaker Reel

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Shelly St John


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George Takei

Event Honoree

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Tony Robbins

Event Donor

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Inspiring Event Chemistry

Shelly St John

Inspriing Event Chemistry

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